When we think of an Employee Communication Campaign it is very common to focus on members of the staff. A priori this appears to be an irrefutable reality. But we must consider that our ambassadors are not only staff members themselves, but also the group close to them: their families.
When we talk to friends we are usually asked: “How is your husband/wife, boyfriend/girlfriend, mother/father doing?” or “What about work? “Is the company they work for good?” Faced with such questions, the relative in question gives an answer based on what he/she feels, on what they can see as outsiders and – 99% of the times- their answers are based on ignorance.
This is why even if many of the communication campaigns are based on improving a process or on confidential information with a direct effect on members of the staff; in many cases communications have a wider scope. That is the case of the benefits offered by a company, which have a direct impact on the employee’s family members.
There are communications tools, such as internal magazines, that staff members can read at home in a more relaxed environment and share with their families. If we send these magazines directly to the employees’s homes, this will strengthen the communication and the magazine will be read by more than 1 person, increasing its readership and expanding the communication to the family group.
Many times we come back home tired and with the urge of enjoying our family and we don’t feel like dealing with work related issues. We are so determined not to say a word about work that we forget to talk about the benefits we are given, which are also extensive to our relatives. Our family sees us tired and they can assume that work and/or the company we work for is not the best option for us.
Lastly, the impact of giving news or a message of congratulations to the family through a letter sent by mail is greater than handing it over at the work environment (E.g.: birthday cards, baby congratulations cards, etc.). In this way, the information gets to both audiences and the company proves that it is taking care of everyone and not just of some.
Tags: House Organ, Internal Communication Campaign, LinkedIn