We live in an age where we are constantly bombarded with information. When communicating or trying to change habits of staff members, we must take the necessary time to choose the best option.
In that sense, it is very common that when it comes to deciding what tool/s to use, there is confusion regarding which is the best way to go, as well as what is the right communication channel to choose.
The first challenge we face is if we should use one unique communication tool or implement a communication campaign instead. Let’s analyze it with a simple example: If we have to communicate to members of the staff that they will receive a salary increase, should we run a campaign? The answer is quite obvious: the information itself has such an impact that informing it through an E-mail or a Management meeting would be enough.
But if we have to change habits of staff members, it won’t be enough with a single communication activity (here we should remember all the times our parents had to repeat something to us to make us change our behavior). In this case, thinking strategically what we are going to communicate, through what means and to what audience is essential. The tools can be diverse: two page leaflets, flyers, E-mails, HTML, posters, banners, talks, amongst others. And regarding the media there is also a variety: Intranet, bulletin boards, common areas for employees (coffee machine, cafeteria, photocopying machine sector), print material handed out personally, house organs, etc.
Communicating, for instance, the importance of changing our way of driving a vehicle – both, a company vehicle or one of our own- or speeding up a production process requires creativity and systematic communications in different media at the same time. Likewise, employees need an ongoing feedback to know the results of the campaign in question.
This is why taking the necessary time when it comes to deciding how to face communications will allow us to achieve positive and measurable results in time.
Tags: Communication Tool, House Organ, Internal Communication Campaign, LinkedIn