One of the oldest internal communication channels at companies, but not the least significant, is the corporate billboard. While it seems to be in the background range as a result of the new technologies, this communication channel –if properly managed- is very supportive for the internal campaigns and highly used by collaborators.

Billboards become more important when we have different buildings or workplaces, because they provide information to all people in a decentralized way, including everyone equally whether they have access to a computer or not. Perhaps, along with the house organ, it is the most democratic and powerful tool of the organization.

This communication tool:
– is installed at visible places,
– well arranged,
– distinguishing the new from the old (through cockades or special graphs).

Moreover, the company must educate the staff to read it. How to achieve it? By changing the designs (templates), alternating the information of the collaborators (day menu, ads, etc.) and corporate info. The date of the communications and their regular update should be borne in mind: they show that the billboard is “alive”.

When the organization decides to use this means of communication (or if we can relaunch it), sometimes we focus on the material to use rather than its functionality, sections, rating and individual in charge of keeping it. With today’s technology, it is not necessary that the billboard be made of cork, metal or wood as magnets, clips, removable tapes, etc. may be used to place or remove the communications. It is important to respect the corporate identity, that the billboard is arranged by fixed and dynamic sections, that there is an individual in charge of keeping it and determining the updating regularity and, above all, that is has a suggestion box where the collaborator may express his/her thoughts/concerns whether anonymously or not. Feedback is not only in blogs!

Tags: billboard, Communication Tool